Job Title: Community Engagement Coordinator

Purpose

The Backcountry Hut Company specializes in architecturally-designed modernist recreational structures that celebrate the empowering concept of communal self-assembly. Our award-winning, sustainably-designed collection of prefabricated, flat-packed building systems can be configured to meet a variety of uses, landscapes, and lifestyle needs.

Founded in 2015, The Backcountry Hut Company has grown steadily, bringing together a talented team specializing in design, building, operations, marketing and sales. As we continue to expand, we’re excited to add a dynamic and passionate Community Engagement Coordinator to our marketing team. In this newly created part-time role, you’ll have the opportunity to make an impact by supporting both marketing and sales efforts, while playing a key role in fostering our online community. If you’re eager to help us connect, nurture, and grow our amazing community, we’d love to hear from you!

Responsibilities

Community Engagement Coordinator

Run social media ads to boost engagement and drive traffic to the company’s website.
Analyze social media and ad performance data to optimize campaigns and improve engagement.
Collaborate with the Pinterest account manager to oversee and optimize Pinterest ad campaigns for growth.
Work closely with the Meta account manager to manage and optimize ads on Instagram and Facebook.
Manage the company’s Facebook and Instagram pages, responding to comments and messages in a timely manner to foster positive engagement.
Conduct market research to identify trends, competitors, and opportunities for growth that will influence the overall marketing strategy.
Manage and maintain the monthly metrics & KPI sheet, tracking performance across all marketing platforms.
Attend weekly meetings with the Marketing Manager and Principals to review metrics, discuss performance, and set goals.
Implement SEO strategies to optimize website content, improve search engine rankings, and drive organic traffic.
Encourage clients and prospects to engage with our social media platforms and leave reviews, particularly on Google.
Collect and manage client reviews and feedback through Pipedrive CRM, using insights to improve marketing strategies.
Assist in managing CRM applications and create templates to enhance customer service and engagement.
Collaborate with cross-promotional partners to expand the company’s online reach.
Coordinate and manage the company’s referral program.
Offer feedback and insights on community engagement to the Marketing Manager to refine strategies.
Assist the Marketing Manager with creating marketing materials and deliverables as needed.
Apply for relevant industry awards to enhance the company’s reputation.
Manage Calendly links for scheduling meetings and consultations.
Organize and order company swag for promotional use.
Provide administrative support, including maintaining databases, managing schedules, handling correspondence, and organizing the image library and Google Drive.

Role

The Community Engagement Coordinator plays a critical role in enhancing and maintaining customer engagement and client satisfaction. This role focuses on increasing customer interactions and satisfaction across social media channels and CRM platforms. Key responsibilities include developing and executing outreach and engagement strategies, overseeing ad campaigns, optimizing SEO to improve search engine rankings, managing CRM communication, and analyzing data across all platforms to evaluate and enhance the effectiveness of engagement strategies.
You will work closely with the Marketing Manager to develop a complete customer journey and provide an excellent customer experience.
You should be an integral, action-oriented member of a dynamic small team, with the flexibility to assist with tasks beyond the role’s typical day-to-day responsibilities.
Additionally, you will be interested in attending conferences and undergoing training to maintain proficiency or develop new skills. Attendance at client meetings, marketing events, and BHC community events may also be required.

Skills + Experience

Team player with a collaborative spirit and a professional, positive attitude.
Considerate and emotionally intelligent communications skills.
Experience running and optimizing social media ad campaigns (Pinterest, Instagram, Facebook).
Familiarity with ad platforms like Meta Ads Manager and Pinterest Ads.
Ability to track and report on key performance indicators (KPIs) across digital platforms.
Familiarity with analytics tools (e.g., Google Analytics) and ad management platforms (e.g., Google Ads, Facebook Ads).
Experience with basic SEO strategies for improving website rankings and driving traffic.
Experience interacting with online communities, responding to comments, and fostering engagement.
Experience collecting and analyzing customer feedback and reviews.
Experience using CRM tools to manage customer relationships, feedback, and outreach.
Ability to create templates and use automation within CRM systems.
Outstanding organizational skills.
Experience with the following platforms is considered a valuable asset:
- Google Suite (Gmail, Sheets, Docs)
- Squarespace
- Pipedrive
- Slack
- Click-Up
- Meta Business Suite
- Google Ads Center
- Pinterest

Organizational Relationship

The Community Engagement Coordinator reports directly to the Marketing Manager and Co-Founders of The Backcountry Hut Company. The person in this role may also work with the BHC Project Manager, the Architectural Technologist, the Operations Lead, and possibly outside consultants to progress the marketing reach of BHC and our Brand.

Salary Range

This part-time position offers an hourly rate of $19-$20 based on experience, for 15 hours of work per week.

BHC is committed to fostering an inclusive and diverse workplace where every individual feels valued, respected, and empowered. We believe that diversity enriches our work environment, enhances our innovation, and contributes to the overall success of our organization.

We welcome applicants from all backgrounds, cultures, beliefs, experiences, abilities, and perspectives. We embrace differences and recognize the unique strengths each person brings to our team and are committed to creating a workplace that reflects the diversity of the communities we serve and encourages an environment where everyone can thrive. Our dedication to diversity and inclusion extends across every aspect of our business, from hiring and professional development to creating a supportive and collaborative work culture.

We encourage all individuals to apply. We will respond individually to candidates who best demonstrate interest, capability, and alignment with the responsibilities of the role and relevant experience in the field.